Regional Tourism Organization-Campaign SURVEY

Dear Tourism Partner:

RTOs will do this by helping to: Attract more visitors, generate more tourism related economic activity and create more tourism jobs RTO's will provide vision and leadership by: working collaboratively RTO's will facilitate growth and innovation through Marketing Activities, Product Development, Investment Development and Workforce Development. RTO7 has selected 6 projects to establish a strong base for the success of the region. These projects include a Media/Public Relations Campaign with an emphasis on winter and a spring summer component, a Green/Sustainable Tourism Development Plan, a Waterways Product Development Plan, a Strategic Destination Development Plan, a Winter Tourism Economic Impact/Research Project and a Fall Images Collection Project. To read more about the projects please visit http://www.region7transition.ca/ The RTO 7 Media/Public Relations Project is underway and our agencies, ACOC e-Marketing together with PUNCH Canada, have put together a plan that will address our needs over the coming winter season. They have been charged with two main mandates on our behalf:: to create increased media attention on our region, and to establish a "digital asset gallery" for our general use. This will be a collection of photographs, videos and media stories that will be accessible to everyone to further your marketing and promotional efforts into the future.
In order to raise media awareness of the region, the agencies will be conducting a series of media FAM trips; Toronto based media events, and encouraging a visiting journalist program. They will be focused on our greatest need periods to help create a lift in the areas that need business mid-week or during specific months, and they will be focusing on media to capitalize on the rich base of Canadians in our feeder markets that are new to the area and eager to try out what our region has to offer.
In order to identify the assets that exist, and to know exactly what they have to work with, the agencies have created a survey for each business operator or area to complete. Participating in this survey will ensure you are included in the outcome and that your business or location is counted amongst those who want to be promoted under this FULLY FUNDED PROJECT.

PLEASE COMPLETE THE SURVEY and submit your response by no later than end of day Friday, November 26th. Click on the link above to access the survey or click here:  http://www.surveymonkey.com/s/rto7discovery

It is important that we provide our agencies with timely information so that they can collect our assets and tell our stories and generate new excitement for the region. Your cooperation is appreciated and most certainly to your own benefit. Thank you.


Sincerely,

REGIONAL TOURISM ORGANIZATION 7

Bill Sullivan,

Priority Projects Coordinator Regional Tourism Organization 7 projects@region7transition.ca